6/16/2009 | Press FEIMAFE / QUALIDADE 2009

With over 1,300 exhibitors, from 30 countries, the event attracted the attention of 67,700 visitors of 40 nationalities.

São Paulo, May 2009 – The 12th FEIMAFE – International Machine Tools and Integrated Manufacturing Systems Trade Fair and the 10th QUALIDADE – International Quality Control Trade Fair were considered by exhibitors as dividing marks of the machine tools sector, inasmuch as business generated or initiated during the event surpassed expectations.

“Notwithstanding current world economic crisis which has impacted the machines and equipment sectors, the two fairs were an agreeable surprise with the pavilion full of stands, with a good public attendance and companies being able to start and conclude business deals”, said Carlos Nogueira, vice president of ABIMAQ – Brazilian Machinery Manufacturers Association.

Organised and promoted by Reed Exhibitions Alcantara Machado, the events counted with the presence of 1,300 exhibitors and received 67,700 visitors – 1,218 from abroad, among manufacturers, buyers, traders, trade professionals, technicians of the sector and technical and university students, interested in getting an understanding about various last generation products, machines, equipment and services capable of improving productivity and optimising industrial productive processes.

Another important highlight of the events, held between May 18 to 23 at Anhembi Exhibition Hall, São Paulo, Brazil, was the quality of the visiting public, all interested in seeing the latest novelties, make contacts for short and medium term business and, also, to buy. “Pre-registration was an added facility for buyers to visit both events”, stated Evaristo Nascimento, director of the two fairs. Of the total, 66,913 registered themselves through Internet. In comparison with the previous event, held in 2007, this edition had an exhibition area 4% greater, with 72 thousand square metres.

FEIMAFE and QUALIDADE 2009 counted with the support of ABIMAQ through CSMF - Machine Tools and Integrated Manufacturing Systems Sectorial Chamber, CSHPA - Hydraulic, Pneumatic and Industrial Automation Equipment Sectorial Chamber, CSAG - Compressed Air and Gases Sectorial Chamber and CSQI - Machines, Equipment and Instruments for Quality Control, Tests and Measurement Sectorial Chamber, of SINAFER - Union of Iron Artefacts, Metals and Tools Industry of the State of São Paulo; and the collaboration of ABENDE - Brazilian Non-Destructive Tests and Inspection Association.

International Presence
FEIMAFE and QUALIDADE 2009 also called attention to its international participation with the presence of exhibitors from 30 countries and a qualified public from 40 countries. “This presence underlines the concept that the events are a strong business indicator, in addition to highlighting the potential of the Brazilian market”, explains Nascimento.

Of 52 companies that participated for the first time, 37 were international. Also unique was the presence of the British Government through the Trade Development Department of the British Consulate General in Brazil and of France, represented by UBIFRANCE and by the Economic Mission of France in São Paulo, both of whom bet on the great potential of the Brazilian market and are interested in boosting economic relations between their countries.

Germany, Italy and Spain increased their participation at the events and counted with a larger number of exhibitors – 22, 40 and 6 companies respectively – in their exclusive pavilions. According to their representatives, the two reasons for this increased presence relates to the importance of the Brazilian market in their businesses and the visibility that the fairs afford their marks and brand names.

Traditional exhibitors, Argentina and Switzerland, also maintained a pavilion at the fair to demonstrate machines and equipment manufactured by companies of their countries. Three Swiss companies exhibited, principally, the novelties connected with lathes and special machines. In the case of Argentina, six companies marked their presence.

With regard to business, ABIMAQ promoted on May 19 and 20, International Business Roundtables. In all, 62 meeting were held between 20 Brazilian companies connected with the machine tools and quality control equipment companies and 10 international buyers from Argentina, Colombia, Iran, Mexico, Peru, Portugal, United States and Venezuela. The association estimates that the bilateral meetings generated a sales turnover of about US$7 million over the next 12 months.

The importance of machine tools in the quality of life of citizens.
The 12th FEIMAFE and 10th QUALIDADE promoted the exhibition “The Brazilian Technological Evolution – Machines for Development – Quality of Life”, which portrayed the importance of machine tools relating to technological evolution, today reached by such areas as medical-hospital, odontology and ophthalmology. Companies like Baumer, Braile Biomédica, Gnatus and Opto exhibited the technological innovations of their products and services that have greatly contributed to improving the quality of life of citizens.

Baumer, market leader for orthopaedic implants in Brazil, showed the fair’s visiting public a series of novelties connected with articulate prostheses and non-conventional prostheses, osteosynthesis and trauma material, intramedullar rods, metallic devices for column and orthopaedic implants. Gnatus, the biggest industry of odontological equipment in Latin America, exhibited a complete dentist office and hand tools used by odontological professionals.

Considered a reference centre of medical technology in Brazil, Braile Biomédica, from São José do Rio Preto, presented a machine for extracorpora circulation, instruments used in heart surgery, rings used in biological valve implants and devices used for implanting Stents. In the area of ophthalmology, Opto brought to the fair its line of products such as laser equipment, last generation microscopes and cameras for taking central retinal field retinograph.

At the venue it was also possible to see a video which showed the work of last generation machine tools developing medical-hospital equipment.

Statements
Entities and exhibitors of FEIMAFE and QUALIDADE 2009 made, at the end of the fair, statements about the importance that these events represent to their businesses.

Roberto Scharfer – President of the Machine Tools and Integrated Manufacturing Systems Sectorial Chamber of the Brazilian Machinery Manufacturers Association (CSMF-ABIMAQ) – The fair is the biggest event in Latin America and principally presents novelties connected with the machine tools sector. Considering the current world economic situation, the fair had a good public turnout

Tomás Forsthuber – President of the Argentinean Machine Tools, Capital Goods and Production Services Chamber (CARMAHE) – The fair shows the potential of the Brazilian market of machine tools, the industrial level of manufacturers of this country and the quality of machines and equipment used by industry. Very impressive.

Antonio Roberto Pereira – Partner-director of Asamaq – It is the principal fair of the machine tools sector of Brazil. The qualified public was one of the highlights of this edition, inasmuch as they were interested in seeing the novelties on exhibit in order to, who knows, make future investments in their industries.

Rogério Fuzaro – General Director of Bucci Brasil – It is the biggest fair of the sector in all of Latin America and, consequently, the most extensive showcase of the segment. I believe that at this moment when we are experiencing a big reduction in business, Feimafe can be a dividing mark event for the machine tools and equipment sector. In terms of the visiting public, it surpassed my expectations.

M. Eduardo Trevisan – International Marketing and Sales Manager of DEB´MAQ – We obtained an excellent result at the fair which surprised us by the quality of the public, business undertaken or underway and prospects of future sales. I believe that Feimafe points to the direction of where the market is going and by the looks of things, the market is recovering.

Alfredo Ferrari – Sales Director of Ergomat – At the biggest fair of Latin America we were able to make contact with the market, receive our habitual and potential clients, exhibit our products and reinforce our mark with the sector and, above all, do business. The fair highlights that Brazilian businessmen are beginning to have confidence in the economy.

Pedro Rossetti Neto – General Manager of the São Paulo Branch of Esab – We had to be present at the biggest fair of the sector in order to show that, notwithstanding the crisis, we continue to invest in machines and equipment. The quality of visitors was very good, inasmuch as they really showed interest in doing business.

Carlos Daniel Raymundo – Commercial Director of Festo – The fair is important because we can show our solutions for increasing, significantly, productivity in manufacturing processes, offering greater competitiveness to our clients.

Luciano Costa – Commercial Supervisor of Franho – The importance of the fair is incomparable because we concluded many business deals and generated opportunities for future sales.

Christian Müller – Vice President of Grob – The fair is super important, especially for presenting our new marketing strategy, which is the launching of a line of products for medium and small companies, in addition to the visit, en masse, of our clients and an excellent public turnout, which can generate new business opportunities.

Paulo Lerner – Commercial Director of the Bener Group – The fair is essential for the disseminating of products and launches. It is a direct contact channel with our clients of the sector. At this edition, the visiting public was well focused and came to acquire equipment or make short and medium term purchases.

Angela Manchon Diaz – Sales Coordinator of Guhring – The fair was excellent for our dissemination. We received at the stand many visitors among clients and potential new clients.

Augusto Mestre – Commercial Director of Heller – We maintained the planning and investment to participate of the fair, because we believed that it was the right place for us to present, for the first time in Brazil, a big Heller machine. In addition to this, it is here that we manage to maintain contact with businessmen of the sector and our clients. I’m very satisfied, principally with the quality of the visiting public and buyers of this edition.

José Eduardo Guimarães – General Director of Brazil and South America of Kennametal do Brasil – As a business opportunity our participation was 200% positive. We spoke with our target public which consequently generated a lot of business that, in fact, covered our cost at the fair.

Newton Mello – Director of Mello S.A. – The fair marked the end of the crisis for the machine tools sector. We are very satisfied with the quality of the public and principally by business result as we sold over eight machines.

Carlos Aquino – Sales Manager of the Tools Unit of Microservice – Participate of the fair was a good opportunity to show that our broad catalogue of products is suitable for any segment of industry and in any area. The event met our expectations with regard to the visiting public, the dissemination of our products and we are making many contacts that will generate future business.

Alcino Bastos – General Manager of Okuma – The fair surprised us due to the excellent attendance. We received at our stand the visit of managers and directors of industries of different sizes and areas of activity, many of whom demonstrated interest in acquiring new machines for projects that should materialise over the next months.

Nelson Inglês da Costa – Director of Previsão Presilhas – About 70% of our market was present at the fair, which brought visibility to our mark and made us enter into contact with potential buyers, in addition to our habitual clients.

Hermes Lago – Machine Tool Commercial Director of Romi – The fair allows us to present the company’s novelties and maintain an ample contact with clients and other important public segments, among them, journalists and students. We believe that companies will take advantage of the good opportunities provided by Feimafe to make their investments.

Michele Di Iorio – Director of Serrtech – Participate of the fair is to invest in the Brazilian market, reason why we came from Italy to participate with our own stand. In addition to this, the fair provided greater visibility for our mark in this sector.

Christian Arnsten – Marketing Director of Starrett – This year we came with a far bigger structure than last year, including new launches. We received the visit of our principal clients. As this is a moment of crisis, sales also surpassed our expectations.

Felisberto Moraes – Director of Tramontina – Our objective is not to close deals at the fair, but it represents an excellent opportunity for us to present to our distributors and consumers novelties and make new relationships. The public surpassed our expectations in both quantity and quality.

Cornelia Von Ammon – Marketing Director of Trumpf – The fair is the most important and traditional of the sector. The event showed that Brazil is reacting better to the crisis than other countries with the presence of a highly qualified public, inclined to doing business.

Guillermo Taboada – Director of Wafios – I consider the fair very important because it is an opportunity for us to show our clients and also the qualified public of the sector of industrial machines and equipment, all our technological innovations related to wires and tubes.

Nilson Modesto – Application Engineer of Yaskawa – The fair is one of the main stages for us to disseminate our company. The public was within what we were expecting and many clients came to see our launches.

Fan Tso Min – Director of Zirtec – The fair permits our collaborators understand the potentiality of our company with regard to the market, in addition to being able to show our novelties. The quality of the public was fantastic.

Summary:
FEIMAFE / QUALIDADE Date: May 18 to 23, 2009
Venue: Anhembi Exhibition Hall – São Paulo – Brazil.
Hours: Monday to Friday – 10 a.m. to 7 p.m.; Saturday – 9 a.m. to 5 p.m.
Attendance: Exclusive for manufacturers, merchants, buyers and technicians connected with the sector. Minors under 16 will not be admitted, even if accompanied by adults. The presentation of your business card is obligatory.
Site: www.feimafe.com.br

Information for the press:
Antonio Alves
Communication Coordinator of Reed Exhibitions Alcantara Machado
E-mail: antonio.alves@reedalcantara.com.br

Press Agents – FEIMAFE / QUALIDADE 2009:
Mecânica de Comunicação Ltda.
Enio Campoi }
Tel: +5511-3259-6688 / 3259-1719 Fax: + 5511-3256-4312
E-mail: enio@meccanica.com.br

Reed Exhibitions Alcantara Machado - Profile
Set up in April 2007, Reed Exhibitions Alcântara Machado is the result of a joint venture signed between the world’s largest trade fair promoter – Reed Exhibitions, in Brazil since 1997 – and the biggest in Latin America – Alcantara Machado Feiras de Negócios, founded in 1956 and having as its first trade fairs MECÂNICA – International Machinery Trade Fair in 1959 and SALÃO – Automobile Trade Show in 1960. The partnership started in 2006 with the realization of FEICON BATIMAT – International Construction Industry Trade Fair, followed by ISC BRASIL – International Security Conference and Exhibition and of SISP - São Paulo Real Estate Trade Fair. With offices in São Paulo, Reed Exhibitions Alcantara Machado counts with the support of 140 collaborators and promotes over 30 trade fairs in Brazil from the most diverse industry segments. Among the company’s objective is to provide exhibitors and clients the opportunity to promote business, bring international events to Brazil as well as arrange new partnerships.

Reed Exhibitions - Profile
Reed Exhibitions is the world’s leading events organiser. In 2007 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 37 countries throughout the Americas, Europe, the Middle East and Asia, organised by 38 fully staffed offices employing over 2,700 people. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including aerospace and aviation, automotive, building and construction, electronics, energy, engineering, entertainment, environment, food and hospitality, gifts, healthcare, IT, jewellery, natural sciences and pharmaceutical, properties, manufacturing, machines and equipment, medical education, packaging and transformation, publishing and visual communication, security, sports and recreation, tourism. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider.

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